B-roll is the supporting footage that sits between your main shots: an establishing view, a product detail, a hands-at-work cutaway. An AI b-roll generator creates that footage from a text prompt instead of a stock library or a reshoot.
Pose AI generates b-roll in its Video Studio with Kling and SeedDance from text alone, no external tools needed. Below are 10 prompt templates and how to choose between the engines.
Write your first shot in the Video Studio.
- Pose generates b-roll from text prompts with Kling and SeedDance; no stock library needed.
- Strengths: Kling for camera moves and cinematic scenes, SeedDance for people and motion.
- Workflow: write the shot, pick an engine, generate, refine the prompt, repeat.
- Cost: Pose AI is $4.99 for the first week and then $14.99 per week with 400 credits. It is credit-based, not unlimited, and there is no free tier.
What is b-roll?
B-roll is secondary footage cut over a main track to add context, pace or visual interest. For a product ad it is the close-up of the product in use; for a talk it is the establishing shot of the place. Generating it from text removes the stock search and the reshoot.
Pose engines for b-roll
| Engine | Good for | Typical b-roll |
|---|---|---|
| Kling 3.0 | Camera moves, cinematic scenes | Establishing shots, slow reveals, transitions |
| SeedDance 2.5 | People and natural motion | Lifestyle cutaways, hands at work |
| SeedDance 2.0 | Highest resolution | Hero product close-ups |
Pick the engine by the shot, not by brand.
10 b-roll prompt templates
1. Product demo: a plain unbranded bottle on a marble counter, slow push-in, soft morning light.
2. Product detail: macro shot of fabric texture, shallow depth of field, slow pan.
3. Lifestyle: hands pouring coffee into a ceramic mug by a window, warm tones.
4. Establishing: wide shot of a city street at dawn, empty, gentle drone-style rise.
5. Establishing: coastal road at golden hour, camera gliding forward.
6. Workspace: a laptop and notebook on a desk, rain on the window behind.
7. Transition: clouds drifting across a skyline, time-lapse feel.
8. Nature: leaves moving in a light breeze, sunlight flicker, locked camera.
9. Food: steam rising from a bowl, slow dolly in.
10. Abstract: soft colored light sweeping across a dark surface, slow motion.
Licensing, cost and editing
Check Pose's terms for the rights that apply to what you generate rather than assuming. Pose AI is $4.99 for the first week and then $14.99 per week with 400 credits. It is credit-based, not unlimited, and there is no free tier. Clips arrive as separate files, so you cut them together in your own editor.
Start from the text-to-video page.
Or explore the Video Studio.